In this day and age, most audiences want things as instant as possible. One of the ways you can serve that want is through Facebook Live.
It’s a feature of Facebook that’s been around for about a year, and it’s accessible to any Facebook user. In order to use it for your business, it just takes a little creativity. Here are a few ideas to help you get started:
First, think about what is happening currently. Do you have a new teacher coming to teach at your studio? Why not introduce them via Facebook Live? Jason Carr announced his job change between TV stations via a live stream, keeping his viewers in suspense until the big reveal at the end.
Another idea is to show new items that are now in stock in your boutique. Modeling a new tank design, or showing off the yoga mat selection you now have, can get students excited about what you have to offer. Plus, before you go live, allude to clients that if they watch your stream they will receive a discount code. Create engagement and desire in your students to watch your Facebook live feed.
Or do you have an event or workshop about to take place? Announce to your students that you’ll give them sneak peeks in the weeks leading up to the event via Facebook Live. Then on the day of, stream different parts of the session or highlights of the event. Pull aside yogis and ask them what they’ve learned so far in the workshop or what their favorite part of the event has been. Tough Mudder does this well and even has a page on its website dedicated to live streaming.
Maybe your yogis can’t get enough education. Set a time once a week to give them an “extra credit” yoga class, live streaming a short session in the studio with a breakdown of challenging yoga movements. Or, get your yoga teachers together and have students comment on the live stream what poses they want the teachers to do. Maybe ask each teacher for a tip on how to accomplish the pose. You could also share meditation and breath tips via the stream.
You can give a tour of your studio in hopes that current clients will share the video with friends. Yoga can be intimidating to someone who’s never done it before, so showing the space they would enter can help alleviate some of those fears. Mark Zuckerberg did something similar with Facebook HQ’s space.
Maybe even ask some of your front desk why they love working at your studio, or get thoughts from current yogis about the wonderful community you have. Find the people who love your brand and ask them to share; more often than not, they are willing to do so.