Everyone loves to know his or her progress.
Your students love seeing how they have grown in their movements and flexibility. It’s probably fun for you as a teacher to see how they’ve improved over the years as well.
As a studio owner, you’re no different when it comes to progress. It can be a great and encouraging thing to realize your business has grown and your classes are thriving. However, in order to determine if there’s been progress, you often have to have things to measure against.
While a student can determine progress by a pose they might not have been able to hold when they first started, business is a little more challenging. Numbers and data are essential when it comes to progress and deciding what is next for your studio. Here are three online analytics you should consider paying attention to on a weekly basis:
1. On-site Engagement Analytics:
While it’s great to know if people are coming to your website, it’s also key to know what they are doing on it once there. Entrepreneur suggests asking questions like where are your visitors clicking or where is their mouse hovering? You can determine this through mouse-move heat maps and click heat map tracking tools. This data can reveal how effective and efficient your website is, as well as where people are spending the most time and what they are clicking on more often. From there, you can analyze and change navigation of your website or even how easy it is to use.
Ever wonder where your website visitors come from? If not, you should. New visitors could mean future lifetime students that rave about your studio to everyone they know. Tracking referrals means finding out how they get to your website — via what search engines, blogs, other websites or even social media. Once you know where your referrals are coming from, you can go there and meet them, virtually of course. Maybe it’s getting a local community blogger to write about you. Maybe it’s paying for an ad on Google or Bing. But if you don’t know where your referrals are coming from, you will be choosing blindly.
3. Bounce Rate:
The bounce rate means the percentage of visitors to your website who leave before visiting any other page. There are a number of reasons why this happens, but you want this number as low as possible. Try changing one thing at a time on your website — simplifying a sign-up step or adding content that is tailored more toward your audience — to see if it affects the bounce rate. The longer someone stays on your website, the more likely they are to fill out that sign-up form.
If all of this is a bit overwhelming, don’t fret. There are plenty of research companies and resources that can help you compile and understand data. But, the truth of the matter is it’s essential to know and apply analytics. Start learning data and using it today.