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Posts By Contributing Author

Latest Posts | By Contributing Author
A Partnership of Success
2 months ago

A Partnership of Success

Cathy and Evan Madeo, the owners of Honor Yoga Princeton, began working with Honor Yoga in 2014. A friend of Cathy was practicing under Maria Turco, the chief yogini at …
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Three Critical Things Your Yoga Studio Software Must Have
3 months ago

Three Critical Things Your Yoga Studio Software Must Have

Selecting the right software can be a daunting task. You need to find something that will take work off of your plate, however, it still needs to be easy-to-use for …
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The Other Flows
3 months ago

The Other Flows

As a yoga studio owner, you probably associate the word “flow” with vinyasa or other pose sequences, but keep in mind your business flows are equally important to running a …
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Doing Well by Doing Good
3 months ago

Doing Well by Doing Good

As an economics major in college I was taught, “The purpose of business is to make profits.” As a law student, I learned if leaders of publicly-traded corporations took their …
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Marketing Your  Yoga Studio on Social Media
3 months ago

Marketing Your Yoga Studio on Social Media

Social media is a hub of connections and impressions for the yoga industry. Studios build remote relationships. Audiences select and interact with brands they’re interested in, then purchase with a …
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How to Develop a Winning Referral Program
4 months ago

How to Develop a Winning Referral Program

Today, the power of word-of-mouth marketing is astonishing. Take these statistics, for example:

  • 92% of consumers trust referrals from people they know – Nielsen
  • People are four times more …
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Honor Yoga on Creating Sustainable Success
4 months ago

Honor Yoga on Creating Sustainable Success

Honor Yoga helps yogis run successful studios by fostering individuality and freedom, while supporting owners with expertise in operating and marketing their studio for growth and sustainable success. “We elevate …
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3 Easy Tips for Maximizing Your Studio’s Merchandise
8 months ago

3 Easy Tips for Maximizing Your Studio’s Merchandise

No matter the size of your yoga studio’s retail space, it can be a great way to offer additional yoga resources to your students, while also bringing in extra revenue …
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4 Ways to Market Your Studio to Men
8 months ago

4 Ways to Market Your Studio to Men

About one third of the 36 million U.S. yoga practitioners are men. While there aren’t nearly as many male practitioners, the interest in yoga among this demographic has grown tremendously. Try these …
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New Program Offering Coverage for Yoga Instructors
8 months ago

New Program Offering Coverage for Yoga Instructors

K&K Insurance Group, Inc. is offering a new program designed to provide general liability insurance for yoga instructors. The Yoga Instructor Program is designed specifically for individuals working on an …
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