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Posts By Selena Alexander

Latest Posts | By Selena Alexander
Building a Brand is in the Details
6 months ago

Building a Brand is in the Details

By  •  Reach

Establishing a brand that resonates with students should be high on the priority list of any studio owner. YogaWorks is one of the most well-known yoga brands in the U.S., …
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The Importance of Instructors Continuing Their Education
6 months ago

The Importance of Instructors Continuing Their Education

Yoga instructors should be life-long learners. Education schools like YogaFit, as well as studios themselves, are making that happen across the industry.

YogaFit hosts Mind-Body-Fitness (MBF) Conferences, teacher trainings and retreats worldwide open …
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Blanket Statements
7 months ago

Blanket Statements

By  •  Grow

Mexican Yoga Blankets, hand woven and made in different villages in Mexico, are becoming increasingly popular in yoga studios across the country. Mexican Yoga Blankets are not intended to replace …
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A Winning Combination
8 months ago

A Winning Combination

Sometimes the saying “less is more” is appropriate, and sometimes the more you can offer your students, the better.

The team at Mantra Yoga Studio takes heed of the latter …
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Website Do’s & Don’ts
8 months ago

Website Do’s & Don’ts

We’ve seen it proven time and time again — the Internet is one of the world’s, and a business’, most powerful tools.

Websites not only ease the burden of a …
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Modo Yoga Takes an Eco-Friendly Approach
8 months ago

Modo Yoga Takes an Eco-Friendly Approach

Every day, studio owners across the country strive to make ecologically responsible decisions and share those practices with their staff and students. The practice of yoga and “going green” often …
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Take Me Away
8 months ago

Take Me Away

By  •  Reach

Beauty brand Calgon once used the slogan, “take me away,” in their advertisements. Taking clients away is exactly what yoga studios that host retreats do.

Debra Murphy, the director of …
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No Style Left Behind
10 months ago

No Style Left Behind

Yoga trends to keep an eye on in the New Year and beyond.

Eliza Whiteman, owner of Flydog Yoga in Charlottesville, Virginia, has been a certified yoga instructor in the city …
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In Stock
10 months ago

In Stock

By  •  Grow

Managing and protecting inventory in your studio.

Urban Flow Yoga owner Megan Gray said even though her studio, located in Charleston, South Carolina, has a very small retail space, she …
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Chair Yoga: Why it’s Not a Dumbed-down Version of Yoga
10 months ago

Chair Yoga: Why it’s Not a Dumbed-down Version of Yoga

Yoga Bird Studio in Fort Meyers, Florida, offers its students more than 15 different class options — among them, Chair Yoga. Those with chronic conditions, less mobility, or anyone looking …
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