B Yoga, a leading Canadian yoga essentials brand, is pleased to announce it has acquired Halfmoon Products, a Vancouver-based yoga and meditation accessories company.

Following a year of close collaboration and exploration between the two brands, B Yoga welcomes the Halfmoon collection to its current product lineup, which includes the top-selling item at the heart of their company, the ultra grippy B MAT.

“We couldn’t be happier that Halfmoon is joining the B Yoga family,” says B Yoga founder Andrea Morris. “Both companies are deeply rooted in the same values— integrity, authenticity, respect, empowerment. It feels natural for these companies to come together, and I’m looking forward to working with Beth [McTavish, Halfmoon founder] to make this transition as seamless as possible.”

“We did not take the decision to sell Halfmoon Yoga Products lightly, but in Andrea we have found a leader who understands the essence of our company deeply,” says McTavish. “We are excited and optimistic about the next chapter in the Halfmoon story.”

ABOUT B YOGA

For B Yoga founder Andrea Morris, yoga has always been more than just a hobby; it’s been a ritual, a sanctuary and an abiding passion.

Andrea developed her vision for B Yoga at The Stewart Group, her family’s fifth-generation manufacturing and technology company. She was working with an innovative type of rubber, originally created for carpet pads, when she realized that the material’s distinctive qualities – its exceptionally grippy texture, its eco- friendliness and its durability – could make it the perfect yoga mat. And so, after endless prototyping and re-tuning, the B MAT was born.

Since the very first B MAT, B Yoga has made it their priority to bring simple, enduring yoga staples to the yoga community in Canada, the USA and internationally.

The B MAT is B Yoga’s core and top selling product and continues to be the heart of our company. As B Yoga has continued to grow, so has its offerings, making products for all kinds of yogis — elevated essentials, produced with an emphasis on performance, comfort, and contemporary design. B Yoga makes products for the real world, to meet the needs of real people.

ABOUT HALFMOON

Halfmoon was born in 1989 from the founder, Beth McTavish’s love of prop based, Iyengar yoga. Halfmoon is an iconic Vancouver yoga accessories brand and if you have ever used a yoga bolster in a Canadian yoga studio you have likely used their products. Known for their hand-made cushions and props, Halfmoon offers yoga, meditation and wellness accessories direct to consumer, to studios and to other retailers throughout North America.

Since the start, Halfmoon has been inspired by the values of yoga: doing good, living truthfully, and exuding compassion and kindness whenever possible. The same values continue to inspire Halfmoon almost 30 years later.