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How to Use Reviews to Your Advantage
2 weeks ago

How to Use Reviews to Your Advantage

By  •  Columns

I recently was searching for a dog trainer in my area and I found myself lost in a world of reviews. I went through Yelp!, Facebook and Google reading what …
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Straight Talk from a Studio Owner: The Business of Yoga
2 weeks ago

Straight Talk from a Studio Owner: The Business of Yoga

By  •  Columns

I believe it is fair to say that we become studio owners because we are passionate about yoga and have the desire to help others find well-being through its practice. …
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Digital Marketing Tips for Studio Owners
2 months ago

Digital Marketing Tips for Studio Owners

By  •  Columns

Studio owners are constantly aiming to learn more about marketing. Most marketing efforts are transitioning to online channels as more and more people are taking to social media platforms to …
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Straight Talk from a Studio Owner: Adding Classes to Your Schedule
2 months ago

Straight Talk from a Studio Owner: Adding Classes to Your Schedule

By  •  Columns

Keeping your studio offerings appealing to your students is essential to earning and retaining their business. Without a substantial list of class options that interest your students, before long your …
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Lifelong Learning and the Professional Yoga Teacher
2 months ago

Lifelong Learning and the Professional Yoga Teacher

By  •  Columns

I have never bungee-jumped and never plan on doing so. However, showing up for my first class as a paid yoga teacher took what felt like the courage to jump …
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The Final Pose – Yoga Harmony
2 months ago

The Final Pose – Yoga Harmony

By  •  Columns

Nicole Cyrille describes how Yoga Harmony makes all students feel welcome — regardless of gender, age or race.

 

MSM: How did your studio come about? What was your vision or …
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Which Wolf do we Feed?
3 months ago

Which Wolf do we Feed?

There is an old Indian parable about a wolf.

A grandfather is talking with his grandson and he says there are two wolves inside of us which are always at …
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Straight Talk from a Studio Owner: How to Hire the Best Instructors
3 months ago

Straight Talk from a Studio Owner: How to Hire the Best Instructors

By  •  Columns

As most people know, the point of any business is to provide its customers (or in our case, students) with whatever it is that they are seeking. For a yoga …
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From Training to Teaching as a New Yoga Professional
3 months ago

From Training to Teaching as a New Yoga Professional

By  •  Columns

Leaving the cocoon of a 200-hour teacher training program to embark on one’s yoga teaching career can be a daunting task. As with learning endeavors of many kinds, in yoga …
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Straight Talk From a Studio Owner- How to Get a Teaching Gig
5 months ago

Straight Talk From a Studio Owner- How to Get a Teaching Gig

By  •  Columns

It doesn’t take a vast amount of experience in the yoga world to know that yoga instructors are a different breed. Some of the very qualities that make them wonderful …
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