When your employees spend most of their time at work, it makes sense that in-house romances can occur. According to data from job search platform Comparably, 34 percent of men … Read More
“Everyone was like ‘You guys are going to open a studio and get married at the same time?’ And I said, ‘yeah, that’s how we roll’” said Becky Nickerson, co-owner … Read More
Over the years, you’ve likely heard the phrase “direct mail is dead.” But is it really? According to the latest stats from the Data & Marketing Association (DMA), you should … Read More
SEO, or search engine optimization, can improve your studio’s traffic, whether it’s getting students to your website or getting them through the door. SEO, simply stated, is writing your content … Read More
While you should show love for the people you care about all year, it seems February is especially the time to do so. With Valentine’s Day quickly approaching, it’s time … Read More
A company’s name plays a monumental role in a brand’s growth. It’s the first thing customers see, it sums up everything the company is about and it’s your unique take … Read More
A studio’s products can be as important to the practice as the instructors are for some yogis. Whether it’s an apparel line or a full branded merchandise line, it can … Read More
Email marketing is a powerful way to connect with potential leads and your members. It can be a personal way to reach your target customers. But how do you know … Read More
Winter is here, and with it comes a few things.
First, the cold. Second, weather. And third, often a lack in motivation. So, how do you get your students coming … Read More
How to use aesthetics, space, teachers and more in setting the mood at your studio.
Growing up, did you ever wear a mood ring?
If you did, you’ll recall the … Read More
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