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The Benefits of Creating YouTube Content
7 months ago

The Benefits of Creating YouTube Content

By  •  Reach

When it comes to explaining things to someone, the way you naturally speak is almost always much easier to understand than reading text. Because of this, creating video content can …
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Yoga in a College Town
7 months ago

Yoga in a College Town

By  •  Reach

College towns have their own life, their own unique air about them. As a studio owner in College Park, Maryland, home of the University of Maryland, Kelsey Starr, the founder …
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Building a Brand is in the Details
8 months ago

Building a Brand is in the Details

By  •  Reach

Establishing a brand that resonates with students should be high on the priority list of any studio owner. YogaWorks is one of the most well-known yoga brands in the U.S., …
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Project:OM Makes Powerful Movement From the Yoga Mat Up
8 months ago

Project:OM Makes Powerful Movement From the Yoga Mat Up

By  •  Reach

Still wondering what to get your mom for Mother’s Day? This year you can participate together in something a little more meaningful than a card and flowers. May 12-14 you …
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3 Steps to Positive Online Reviews
9 months ago

3 Steps to Positive Online Reviews

By  •  Reach

Online customer reviews can make or break a business, especially a small one. According to a survey conducted by BrightLocal, 84 percent of people trust online reviews as much as …
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Give a Virtual Tour Using Google
9 months ago

Give a Virtual Tour Using Google

By  •  Reach

It is common for people to get anxiety or nerves before walking into a new yoga studio for the first time. Where are the locker rooms? Which direction do they …
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Website Do’s & Don’ts
9 months ago

Website Do’s & Don’ts

We’ve seen it proven time and time again — the Internet is one of the world’s, and a business’, most powerful tools.

Websites not only ease the burden of a …
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Take Me Away
10 months ago

Take Me Away

By  •  Reach

Beauty brand Calgon once used the slogan, “take me away,” in their advertisements. Taking clients away is exactly what yoga studios that host retreats do.

Debra Murphy, the director of …
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The Fine Art of Social Media
11 months ago

The Fine Art of Social Media

By  •  Reach

Creating a strong and engaging brand through social media.

Social media can be a great way to reach out to your community and other like-minded people, but it can also …
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Organization? There’s an App for That
1 year ago

Organization? There’s an App for That

It can sometimes feel like there isn’t enough hours in the day to run your studio, teach and have a personal life. Extreme multi-tasking can sometimes mean nothing ever gets …
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