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Reach

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Making Marketing Noise
1 year ago

Making Marketing Noise

By  •  Reach

In terms of competition, the fitness industry is fierce. “There’s so much competition out there, not only among yoga studios, but we’re also competing against every other lifestyle and fitness brand,” …
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To Build Community, Invite Them In
1 year ago

To Build Community, Invite Them In

By  •  Reach

As a small business, it’s important that you connect with residents surrounding your studio. The more familiar people are with your business, the more likely they are to join and …
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Focus on Teachers, Not Styles
1 year ago

Focus on Teachers, Not Styles

By  •  Reach

As a yoga studio owner, you may be tempted to diversify your class schedule in order to attract a wider demographic of customers. Although this can be a good move …
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Yoga, Health and Community
1 year ago

Yoga, Health and Community

Anasa Yoga’s tagline is “yoga, health and community.” The studio opened its doors in Oakland in December 2013 after a 6-month gut and remodel of its 2,500-square-foot facility.

However, the …
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Working Out Successful Workshops
1 year ago

Working Out Successful Workshops

By  •  Reach

When it comes to workshops, Heather Lindemann said it’s best to have a wide range.

“We do sort of have a loose policy that we run a balanced mix of …
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Branding Through Yoga Apparel
1 year ago

Branding Through Yoga Apparel

By  •  Reach

Initially, Marcela Hughes wanted to open a yoga studio in the Washington D.C. and Alexandria area. When she researched the market, however, she realized she was about 10 years too …
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How to Open Multiple Locations
1 year ago

How to Open Multiple Locations

By  •  Reach

Opening a studio can be quite a feat. But opening multiple locations can be an entirely different challenge.

Claire Ewing, CorePower Yoga’s studio marketing manager, gave insight into how CPY …
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Are We Past the Days of Marketing in Starbucks?
1 year ago

Are We Past the Days of Marketing in Starbucks?

By  •  Reach

In 2001, when they opened College Park Yoga in Orlando, Florida, Theresa and Calvin Curameng did not have a business plan.

“It was really funny because when we told people …
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