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Reach

marketing

New Year, New Marketing Plan
1 year ago

New Year, New Marketing Plan

The ball may be dropping in Times Square on New Year’s Eve, but the number of people you will see at your studio in the coming months will be rising. Having …
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Deaf Yoga Foundation Makes Yoga More Adaptable
1 year ago

Deaf Yoga Foundation Makes Yoga More Adaptable

By  •  Reach

The Deaf Yoga Foundation serves as a support network for deaf, hard-of-hearing and signing yoga teachers and students around the world. They work to arrange interpreters for yoga teacher’s trainings, …
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Marketing Your Studio Through Photography
1 year ago

Marketing Your Studio Through Photography

By  •  Reach

Your studio only gets one chance to make a first impression. Strong photography and marketing can be the key elements to making sure a first impression is a good one. …
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Building the Right Social Media Strategy for You
1 year ago

Building the Right Social Media Strategy for You

By  •  Reach

Gone are the days of watching the television for ads or picking up a flyer at the local grocery store. Today, a large majority of advertising seems to come from …
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Making Marketing Noise
1 year ago

Making Marketing Noise

By  •  Reach

In terms of competition, the fitness industry is fierce. “There’s so much competition out there, not only among yoga studios, but we’re also competing against every other lifestyle and fitness brand,” …
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To Build Community, Invite Them In
1 year ago

To Build Community, Invite Them In

By  •  Reach

As a small business, it’s important that you connect with residents surrounding your studio. The more familiar people are with your business, the more likely they are to join and …
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Focus on Teachers, Not Styles
1 year ago

Focus on Teachers, Not Styles

By  •  Reach

As a yoga studio owner, you may be tempted to diversify your class schedule in order to attract a wider demographic of customers. Although this can be a good move …
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Yoga, Health and Community
1 year ago

Yoga, Health and Community

Anasa Yoga’s tagline is “yoga, health and community.” The studio opened its doors in Oakland in December 2013 after a 6-month gut and remodel of its 2,500-square-foot facility.

However, the …
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How to Do Successful Workshops
1 year ago

How to Do Successful Workshops

By  •  Reach

When it comes to workshops, Heather Lindemann said it’s best to have a wide range.

“We do sort of have a loose policy that we run a balanced mix of …
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Branding Through Yoga Apparel
2 years ago

Branding Through Yoga Apparel

By  •  Reach

Initially, Marcela Hughes wanted to open a yoga studio in the Washington D.C. and Alexandria area. When she researched the market, however, she realized she was about 10 years too …
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