Gone are the days of watching the television for ads or picking up a flyer at the local grocery store. Today, a large majority of advertising seems to come from … Read More
In terms of competition, the fitness industry is fierce. “There’s so much competition out there, not only among yoga studios, but we’re also competing against every other lifestyle and fitness brand,” … Read More
As a small business, it’s important that you connect with residents surrounding your studio. The more familiar people are with your business, the more likely they are to join and … Read More
As a yoga studio owner, you may be tempted to diversify your class schedule in order to attract a wider demographic of customers. Although this can be a good move … Read More
Anasa Yoga’s tagline is “yoga, health and community.” The studio opened its doors in Oakland in December 2013 after a 6-month gut and remodel of its 2,500-square-foot facility.
However, the … Read More
When it comes to workshops, Heather Lindemann said it’s best to have a wide range.
“We do sort of have a loose policy that we run a balanced mix of … Read More
Initially, Marcela Hughes wanted to open a yoga studio in the Washington D.C. and Alexandria area. When she researched the market, however, she realized she was about 10 years too … Read More
Opening a studio can be quite a feat. But opening multiple locations can be an entirely different challenge.
Claire Ewing, CorePower Yoga’s studio marketing manager, gave insight into how CPY … Read More
In 2001, when they opened College Park Yoga in Orlando, Florida, Theresa and Calvin Curameng did not have a business plan.
“It was really funny because when we told people … Read More
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