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Reach

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How to Do Successful Workshops
2 years ago

How to Do Successful Workshops

By  •  Reach

When it comes to workshops, Heather Lindemann said it’s best to have a wide range.

“We do sort of have a loose policy that we run a balanced mix of …
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Branding Through Yoga Apparel
2 years ago

Branding Through Yoga Apparel

By  •  Reach

Initially, Marcela Hughes wanted to open a yoga studio in the Washington D.C. and Alexandria area. When she researched the market, however, she realized she was about 10 years too …
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How to Open Multiple Locations
2 years ago

How to Open Multiple Locations

By  •  Reach

Opening a studio can be quite a feat. But opening multiple locations can be an entirely different challenge.

Claire Ewing, CorePower Yoga’s studio marketing manager, gave insight into how CPY …
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Are We Past the Days of Marketing in Starbucks?
2 years ago

Are We Past the Days of Marketing in Starbucks?

By  •  Reach

In 2001, when they opened College Park Yoga in Orlando, Florida, Theresa and Calvin Curameng did not have a business plan.

“It was really funny because when we told people …
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