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The Guru Guide

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3 Easy Tips for Maximizing Your Studio’s Merchandise
1 month ago

3 Easy Tips for Maximizing Your Studio’s Merchandise

No matter the size of your yoga studio’s retail space, it can be a great way to offer additional yoga resources to your students, while also bringing in extra revenue …
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From Their First Walk Through Your Doors to Yogi for Life
3 months ago

From Their First Walk Through Your Doors to Yogi for Life

As a yoga studio owner, you understand the importance of returning customers and customer retention. When a brand new, fresh-faced person walks through your door in hopes of becoming the …
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Deals and Dynamic Pricing On Your Terms
3 months ago

Deals and Dynamic Pricing On Your Terms

It is not easy to price your class offerings in a way that encourages commitment and growth. Many studios start out offering a single class at a competitive rate, so …
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3 Reasons to Wear Toe-Free Grip Socks During Yoga
3 months ago

3 Reasons to Wear Toe-Free Grip Socks During Yoga

Inspired by Pilates studios that encourage or require their students to wear grip socks, I began wearing my toe-free socks to Vinyasa and Kundalini classes. With the right yoga sock, …
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Three Things Financially Thriving Studios Have in Common
3 months ago

Three Things Financially Thriving Studios Have in Common

What motivated you to open your own studio? It’s safe to assume you were passionate about yoga and inspired to share your practice with individuals living in your community. …
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Supported Teachers Create Strong Studios
5 months ago

Supported Teachers Create Strong Studios

As a franchise owner, I’ve learned that you are only as strong as your team.

That’s why we emphasize the importance of building up the identities of our teachers in …
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Enliven Your Studio and Inspire Your Community
5 months ago

Enliven Your Studio and Inspire Your Community

Hosting yoga-inspired events is a great way for studios to engage their communities outside of their four walls. In addition, they can serve as an extra revenue source beyond membership …
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What Yoga Mat is Right for Your Students?
5 months ago

What Yoga Mat is Right for Your Students?

The one thing that everyone walking into your studio needs is a yoga mat.

There is no question that your student will get more out of their practice if they …
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A Match Made in Heaven
5 months ago

A Match Made in Heaven

When curating music for yoga practice, the most important guideline of all can be summed up in one word: space. In a yoga class, students are focusing on their breath, …
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The Risk of Touch
9 months ago

The Risk of Touch

Unfortunately, we live in a world where yoga professionals and studios are at risk for claims of sexual abuse or molestation with minors. Both the touch that you or your …
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