Image

The Guru Guide

solutions on

Marketing Feelings, Not Services
1 month ago

Marketing Feelings, Not Services

When a new member signs up for their first class, are they filling out forms and creating a transaction for you or are they taking the first step of their …
Read More

The Other Flows
3 months ago

The Other Flows

As a yoga studio owner, you probably associate the word “flow” with vinyasa or other pose sequences, but keep in mind your business flows are equally important to running a …
Read More

Doing Well by Doing Good
3 months ago

Doing Well by Doing Good

As an economics major in college I was taught, “The purpose of business is to make profits.” As a law student, I learned if leaders of publicly-traded corporations took their …
Read More

Marketing Your  Yoga Studio on Social Media
3 months ago

Marketing Your Yoga Studio on Social Media

Social media is a hub of connections and impressions for the yoga industry. Studios build remote relationships. Audiences select and interact with brands they’re interested in, then purchase with a …
Read More

Establishing a Successful Routine
5 months ago

Establishing a Successful Routine

Every day we wake up and follow a routine, preparing ourselves for a productive day. The same applies to managing your business. Performing a few basic tasks every day at …
Read More

3 Easy Tips for Maximizing Your Studio’s Merchandise
8 months ago

3 Easy Tips for Maximizing Your Studio’s Merchandise

No matter the size of your yoga studio’s retail space, it can be a great way to offer additional yoga resources to your students, while also bringing in extra revenue …
Read More

From Their First Walk Through Your Doors to Yogi for Life
9 months ago

From Their First Walk Through Your Doors to Yogi for Life

As a yoga studio owner, you understand the importance of returning customers and customer retention. When a brand new, fresh-faced person walks through your door in hopes of becoming the …
Read More

Deals and Dynamic Pricing On Your Terms
9 months ago

Deals and Dynamic Pricing On Your Terms

It is not easy to price your class offerings in a way that encourages commitment and growth. Many studios start out offering a single class at a competitive rate, so …
Read More

3 Reasons to Wear Toe-Free Grip Socks During Yoga
9 months ago

3 Reasons to Wear Toe-Free Grip Socks During Yoga

Inspired by Pilates studios that encourage or require their students to wear grip socks, I began wearing my toe-free socks to Vinyasa and Kundalini classes. With the right yoga sock, …
Read More

Three Things Financially Thriving Studios Have in Common
9 months ago

Three Things Financially Thriving Studios Have in Common

What motivated you to open your own studio? It’s safe to assume you were passionate about yoga and inspired to share your practice with individuals living in your community. …
Read More