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The Guru Guide

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The Risk of Touch
11 months ago

The Risk of Touch

Unfortunately, we live in a world where yoga professionals and studios are at risk for claims of sexual abuse or molestation with minors. Both the touch that you or your …
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Let’s Get Real
1 year ago

Let’s Get Real

Creating the conditions for a successful studio.

The dream of owning your own business, like a yoga studio, is not the same as actually owning one. The responsibility is big …
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The Right Fit
1 year ago

The Right Fit

How to attract, capture and nurture the right clients to grow your business month after month.

Not all clients for your business are created equal. Take the time to think …
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Yoga Professionals and Celebrants, a Perfect Match
1 year ago

Yoga Professionals and Celebrants, a Perfect Match

For nearly two decades certified celebrants in the U.S., Canada and around the world have been co-creating and officiating at an array of authentic, personalized ceremonies for people from all …
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Pricing with Intention to Drive Memberships
1 year ago

Pricing with Intention to Drive Memberships

One of the best ways to strengthen your studio is by growing your membership base and increasing the amount of your recurring revenue. Memberships are great not just for your …
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How to Define Your Best Prospective Client
1 year ago

How to Define Your Best Prospective Client

Of all the decisions to be made in growing and building a successful fitness business, choosing the clients (the “who”) your business will serve, is by far the most important …
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Yoga Jewelry: It’s All About Connection
1 year ago

Yoga Jewelry: It’s All About Connection

Your students just finished an epic yoga class and they’re riding the yoga high. The intention they set the moment they stepped on their mat is still palpable. The hope …
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The Franchise Studio
1 year ago

The Franchise Studio

When speaking with studio owners or potential owners about the benefits of a studio franchise, I liken it to the practice of yoga itself. The franchise is like the floor …
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Seven Requirements for Sales and Marketing Success
1 year ago

Seven Requirements for Sales and Marketing Success

For most fitness business owners, consistently attracting the right clients to their business (and keeping them) is an ongoing struggle — especially because competition is always increasing in the marketplace.


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4 Reasons to Offer Products That Make a Difference
1 year ago

4 Reasons to Offer Products That Make a Difference

A well-appointed boutique has the potential to be a key profit making mechanism for any studio. How do you ensure that your boutique is maximizing its potential? Take a look at …
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