Eighty percent of small business owners use Facebook for marketing, making it the most popular tool to advertise your content. This makes being proficient in how your ads perform on the site extremely important for your business growth.
However, the majority of studio owners didn’t get into the yoga industry due to their love of marketing. Because many small business owners feel this way Facebook has created Prime Time Anytime, a resource center with informative articles, marketing insights, solutions and video tutorials to help business owners understand concepts in digital advertising for building their brand and creating more effective campaigns.
Facebook plans to continue adding additional education resources to the site, publishing more insights and even host in-person events to help business owners understand the importance of measuring their marketing data.
The resources will focus on helping small businesses in four areas:
Creative Best Practices
This section will help those owners who struggle with thinking outside the box to come up with new and creative advertising ideas. It will offer tips on small screen ads, optimizing for mobile and using data to inspire, create and launch more effective campaigns.
Auction and Delivery
Are your ads reaching the right audience? If not, you’re wasting your hard-earned money. This section is dedicated to helping your ads reach the most valuable audiences possible. You can find auction and delivery training, learn bidding best practices, find out how to scale your placements, and read tips on optimizing your budget.
Cross-Channel Media Planning
This section of Prime Time Anytime looks at how campaigns can work together across various platforms. Are you running digital ads in places other than Facebook? Here, you can find resources that explore research and consumer insights that show the positive effects of digital, Facebook and other media platform campaigns working together.
We all love a good yoga video. Showcasing your studio through video is a common marketing strategy, so this section is of high importance to owners. Here, you can find resources to help you understand how different types of video performance deliver unique value and how you can optimize this understanding to grow your brand.