It’s hard to be satisfied with the revenue you bring in, big or small, because there is always more goals you want to reach or dreams you aspire for your business. You may want to renovate your studio to have more natural light, but that costs money. You might want to try out a new marketing strategy, and once again, that costs money.
But just because you are operating on a shoestring budget doesn’t mean you can’t implement changes at your studio. One of the areas that can get a bit pricy in terms of change is creating a more sustainable business in terms of environmental effects. Here are a quick few ways to create an eco-friendlier, green studio if you are working on a tight budget.
- Post waivers online, rather than distributing print copies. They’re easier to update and file that way, too.
- Request to be removed from mailing lists for unwanted catalogs, magazines, newsletters or other junk mail.
- Encourage students to go online to visit the schedule, instead of handing out multiple schedules.
- Convert to more electronic marketing — emails, social media posts and Facebook groups.
Encourage Students to Participate
- Install a water filter to a sink to encourage them to bring their own refillable water bottle, rather than buying plastic ones.
- Create a green-initiative program to reward members that walk, bike or carpool to class.
- If you have showers, promote turning the water off when students aren’t directly using it.
Be Conscious About Light Use
- Institute a policy of turning off the lights when you’re leaving any room for 15 minutes or more.
- Buy Energy Star-rated light bulbs and fixtures, which use at least two-thirds less energy than regular lights.
- Schedule classes around times that more natural light is coming through your windows so you don’t have to worry about turning lights on.
- Put your meditative, candle-lit classes early in the morning or late in the evening so not a lot of light is needed for them.
Start toying with the idea of selling more green products when you need to restock your mats or props at the studio. Also, by contacting your county’s Green Business Association you can find out what other options are available and where they can help you go green. While it seems that creating a more sustainable environment is a mountain you have to climb up, by incorporating these few tips they are taking the mountain and making it more of a rolling hill for your shoestring budget.