Everything we know about a company is because of its brand. It is the link that connects the company to the customer and vice versa. As a yoga studio, branding … Read More
Who are you?
It’s a simple question in structure, but the answer can be hard to find. However, when it comes to branding, knowing the answer for your yoga studio’s … Read More
As a franchise owner, I’ve learned that you are only as strong as your team.
That’s why we emphasize the importance of building up the identities of our teachers in … Read More
Imagine you could have a walking billboard for your studio that would showcase your brand wherever your students went, whether they were out for a cup of coffee or doing … Read More
Establishing a brand that resonates with students should be high on the priority list of any studio owner. YogaWorks is one of the most well-known yoga brands in the U.S., … Read More
For Susan Favale, being the owner of a yoga studio was a dream come true. But a few years ago, she found herself ready to take her studio to the … Read More
From the Yoga Sutras: sthira-sukham-āsanam — One’s connection to the earth (asana) should be steady (sthira) and joyful (sukham).
As the yogic philosophy teaches us to seek ease in our … Read More
Simply Chickie in Newport, Rhode Island, is a GOTS certified organic baby, kids and adult clothing brand. Last month, Simply Chickie launched its “Love” line of t-shirts. Here, Gwendolyn Gardner, the founder … Read More
Initially, Marcela Hughes wanted to open a yoga studio in the Washington D.C. and Alexandria area. When she researched the market, however, she realized she was about 10 years too … Read More