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Empire State of Mind
1 month ago

Empire State of Mind

New York City has a heartbeat unlike any other. You can hear the taxis honking their horns, the chatter of tourists and feel the rush of the subway at any …
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On Sale
1 month ago

On Sale

By  •  Reach

Discount’ and ‘sale’ can be terrifying words. It can feel like you are devaluing your service by putting your prices at a lower rate for various reasons. However, if done …
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On and Off the Mat
1 month ago

On and Off the Mat

By  •  Grow

Choosing Yoga Mats to Sell/Rent

There’s a variety of things to consider when choosing what yoga mats to sell or rent in your studio. Arin Takeuchi, the marketing manager of …
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Going Back to the Basics
1 month ago

Going Back to the Basics

In order to stand out, you don’t need to be necessarily ostentatious and flashy. Sometimes, it’s as simple as returning to the basics.

Vittoria Palazzi, a co-owner of OmBase in Portland, …
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Money on My Mind
1 month ago

Money on My Mind

By  •  Nurture

One of the first steps a nutritionist will have a client do is to keep track of every piece of food they eat and every ounce of liquid they consume. …
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A Practice Built From Authenticity
1 month ago

A Practice Built From Authenticity

By  •  My Mantra

Every younger sibling likes to do what their older brother or sister is doing. They will walk, talk and in Maura Roth-Gormley’s case, do yoga like them. When Roth-Gormley was …
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Yoga to the Beat of Your Heart
1 month ago

Yoga to the Beat of Your Heart

HeartBEATS was a natural evolution of 405 Yoga’s Vinyasa and Power Flow styles, complemented by a bit of wit from its creator, Annie Shiel.

“The name HeartBEATS came out of …
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From Their First Walk Through Your Doors to Yogi for Life
1 month ago

From Their First Walk Through Your Doors to Yogi for Life

As a yoga studio owner, you understand the importance of returning customers and customer retention. When a brand new, fresh-faced person walks through your door in hopes of becoming the …
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Deals and Dynamic Pricing On Your Terms
1 month ago

Deals and Dynamic Pricing On Your Terms

It is not easy to price your class offerings in a way that encourages commitment and growth. Many studios start out offering a single class at a competitive rate, so …
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3 Reasons to Wear Toe-Free Grip Socks During Yoga
1 month ago

3 Reasons to Wear Toe-Free Grip Socks During Yoga

Inspired by Pilates studios that encourage or require their students to wear grip socks, I began wearing my toe-free socks to Vinyasa and Kundalini classes. With the right yoga sock, …
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