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The Honor System
6 days ago

The Honor System

“Maria, I am scared out of my mind that people won’t want to work for me because the good yogis are going to think I’m not authentic since I’m coming …
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Summer Fun
6 days ago

Summer Fun

By  •  Reach

House of Yoga in York, Pennsylvania, operated as a pop-up space from January until June in 2015. It was then that the studio finally found a permanent home in the …
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Teach Me
6 days ago

Teach Me

By  •  Develop

Wendy Cook, the owner of Big Rock Yoga in Little Rock, Arkansas, was assisting a Level 2 Baptiste teacher training in Kenya when she realized she wanted to start a …
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Drink Up
6 days ago

Drink Up

By  •  Grow

Fitness and nutrition go hand in hand. Offering both at your yoga studio provides your students with one space for their wellness needs. One great way to make this available …
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Creating Space with Software
6 days ago

Creating Space with Software

The biggest reason why studio owners need software is to provide space for creating an excellent experience.

At least, that was Roxanne Borger’s opinion. “If [owners] try to handle all of …
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Turn Out the Lights
7 days ago

Turn Out the Lights

Yoga Spark, with two locations in New York City, works to create unique classes that take what you expect from yoga “and flip it on its head,” according to Julia …
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Using Your Personal Brand For Good
7 days ago

Using Your Personal Brand For Good

By  •  My Mantra

As a kid, Devon Pinto’s mom would always try to get him to take yoga classes she taught. But Pinto rebelled and called the practice “boring.” He couldn’t seem to …
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Marketing Feelings, Not Services
7 days ago

Marketing Feelings, Not Services

When a new member signs up for their first class, are they filling out forms and creating a transaction for you or are they taking the first step of their …
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The Final Pose: Gorham Yoga Company
7 days ago

The Final Pose: Gorham Yoga Company

Co-owners Jessi Dobbins and Amber Wilson have created a dedicated yoga community a year after opening their doors. Below, they answer a few questions on how and why they started …
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