New York City has a heartbeat unlike any other. You can hear the taxis honking their horns, the chatter of tourists and feel the rush of the subway at any … Read More
Discount’ and ‘sale’ can be terrifying words. It can feel like you are devaluing your service by putting your prices at a lower rate for various reasons. However, if done … Read More
Choosing Yoga Mats to Sell/Rent
There’s a variety of things to consider when choosing what yoga mats to sell or rent in your studio. Arin Takeuchi, the marketing manager of … Read More
In order to stand out, you don’t need to be necessarily ostentatious and flashy. Sometimes, it’s as simple as returning to the basics.
Vittoria Palazzi, a co-owner of OmBase in Portland, … Read More
One of the first steps a nutritionist will have a client do is to keep track of every piece of food they eat and every ounce of liquid they consume. … Read More
Every younger sibling likes to do what their older brother or sister is doing. They will walk, talk and in Maura Roth-Gormley’s case, do yoga like them. When Roth-Gormley was … Read More
HeartBEATS was a natural evolution of 405 Yoga’s Vinyasa and Power Flow styles, complemented by a bit of wit from its creator, Annie Shiel.
“The name HeartBEATS came out of … Read More
As a yoga studio owner, you understand the importance of returning customers and customer retention. When a brand new, fresh-faced person walks through your door in hopes of becoming the … Read More
It is not easy to price your class offerings in a way that encourages commitment and growth. Many studios start out offering a single class at a competitive rate, so … Read More
Inspired by Pilates studios that encourage or require their students to wear grip socks, I began wearing my toe-free socks to Vinyasa and Kundalini classes. With the right yoga sock, … Read More