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instructors

Hiring Teachers Versus Instructors
3 months ago

Hiring Teachers Versus Instructors

By  •  News

In our last segment, we explored the high level of availability of yoga teachers and instructors and compared that to the quality of their education. This leads us to what …
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Hiring With the Right Intentions
5 months ago

Hiring With the Right Intentions

By  •  Grow

Dependability, honesty, compassion, enthusiasm and humility— these are all traits a new hire seeking a yoga teaching position should have, according to the owner of North Carolina’s Embrace Yoga Studio, …
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Be the Light
11 months ago

Be the Light

Students are introduced to yoga at all stages of life. Wah Khalsa began practicing when she was just 8 years of age. “My parents are both yogis and I was …
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Marketing Your Studio Through Photography
1 year ago

Marketing Your Studio Through Photography

By  •  Reach

Your studio only gets one chance to make a first impression. Strong photography and marketing can be the key elements to making sure a first impression is a good one. …
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Tips for Managing Subs
1 year ago

Tips for Managing Subs

Having reliable subs is an important aspect of your studio business. After all, nothing makes students angrier than a class being canceled because a teacher called in sick at the …
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Yoga Instructors and Studios Need Protection
1 year ago

Yoga Instructors and Studios Need Protection

Yoga studio owners, as well as independent yoga instructors, need to protect themselves with appropriate and sufficient insurance coverage.

Even relatively simple juries can result in a claim being filed …
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Building the Right Social Media Strategy for You
1 year ago

Building the Right Social Media Strategy for You

By  •  Reach

Gone are the days of watching the television for ads or picking up a flyer at the local grocery store. Today, a large majority of advertising seems to come from …
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The Golden State of Yoga
1 year ago

The Golden State of Yoga

Santa Monica’s eclectic Main Street sits just steps from the Pacific Ocean. On a normal day, the mile-long stretch bustles with a mix of local residents and tourists enjoying the many …
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The Franchise Studio
1 year ago

The Franchise Studio

When speaking with studio owners or potential owners about the benefits of a studio franchise, I liken it to the practice of yoga itself. The franchise is like the floor …
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Seven Requirements for Sales and Marketing Success
1 year ago

Seven Requirements for Sales and Marketing Success

For most fitness business owners, consistently attracting the right clients to their business (and keeping them) is an ongoing struggle — especially because competition is always increasing in the marketplace.


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