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yoga

Teach Me
6 days ago

Teach Me

By  •  Develop

Wendy Cook, the owner of Big Rock Yoga in Little Rock, Arkansas, was assisting a Level 2 Baptiste teacher training in Kenya when she realized she wanted to start a …
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Turn Out the Lights
6 days ago

Turn Out the Lights

Yoga Spark, with two locations in New York City, works to create unique classes that take what you expect from yoga “and flip it on its head,” according to Julia …
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Using Your Personal Brand For Good
6 days ago

Using Your Personal Brand For Good

By  •  My Mantra

As a kid, Devon Pinto’s mom would always try to get him to take yoga classes she taught. But Pinto rebelled and called the practice “boring.” He couldn’t seem to …
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Marketing Feelings, Not Services
7 days ago

Marketing Feelings, Not Services

When a new member signs up for their first class, are they filling out forms and creating a transaction for you or are they taking the first step of their …
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The Final Pose: Gorham Yoga Company
7 days ago

The Final Pose: Gorham Yoga Company

Co-owners Jessi Dobbins and Amber Wilson have created a dedicated yoga community a year after opening their doors. Below, they answer a few questions on how and why they started …
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Streaming Service Enhances Yoga Community
1 month ago

Streaming Service Enhances Yoga Community

By  •  Grow

According to a report from marketing firm Fluent LLC, 67 percent of internet-using American watch content via a streaming service. Another report done by Cisco reported that by 2021, video …
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Raffa Yoga Festival to Bring Together New England Yogis
2 months ago

Raffa Yoga Festival to Bring Together New England Yogis

By  •  Develop

A yoga festival is the perfect place to give your practice the jump-start it needs, discover new teachers or ideas, and a way to experience the power of coming together. …
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The Final Pose: Vibetality
2 months ago

The Final Pose: Vibetality

Co-owners Erica Vucich and Patrick Brennan on why they merged two ancient practices to create Vibetality.

How did your yoga studio come about? What was your vision or mission? When …
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Teaching through Grief
3 months ago

Teaching through Grief

By  •  Columns

Returning to yoga teaching after my father passed away seemed an impossible task — that is, until my students began filing into the space. Their kind and concerned looks were …
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Valentine’s Day Opportunities
4 months ago

Valentine’s Day Opportunities

By  •  Reach

While you should show love for the people you care about all year, it seems February is especially the time to do so. With Valentine’s Day quickly approaching, it’s time …
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