On any given day, you may wake up and feel burnt out in your career and business life. Your creativity may seem minimal, inspiration is absent and your focus on daily tasks is everywhere. Getting over the hump of being burnt out is tough, and it is likely your ego will take over and shut down, telling you to turn in the other direction.

However, in the book “Peak Performance,” by Brad Stulberg and Steve Magness they explain “by focusing on a self-transcending purpose, or a reason for doing something beyond our ‘self,’ you can override your ego and break through self-imposed limits.”

What that all means is by essentially linking your work and activities to a greater purpose you’ll be less likely to quit when your mind asks, “Is this is all worth it?” It’s like when you host a fundraising event and you push yourself and your staff to market it as much as you can because it’s an important cause you know will benefit someone else.

Stulberg and Magness wrote, “Purpose fosters motivation; motivation lets us endure a greater perception of effort and enduring a greater perception of effort often results in better performance.”

So, next time you feel like the business side of your life is getting too much to handle; think of why you started. You had a passion and a purpose for helping others, giving them a community and changing lives.

But sometimes it can be a bit hard to remember your purpose, or help your staff or instructors remember theirs. Here is an activity found within “Peake Performance” inspired by the On Purpose mobile application developed by Victor Stretcher, PhD., to help you remember of focus in on a purpose, rather for your life or your business. You may have more than one — a life purpose, a personal practice purpose and a business purpose — and that’s OK.

After you find your purpose, write it down and place it somewhere you are forced to look at during stressful or trying times.

Step 1: Select You Core Values

Your core values are your beliefs or guiding principles. These are the things that help sway your behavior and most likely matter the most to you. Select five words that you believe to be your values.

Examples of core values may be:

  • Community
  • Positivity
  • Independence
  • Kindness
  • Reliability
  • Reputation
  • Security

Step 2: Personalize

For each word you chose to represent your core value write a sentence or two to customize it and make it your own.

For example, if you chose community your phrase may be:

Community: I want my studio to be a place where a community is forged and people feel as if this is a place of family and friends they can rely on.

Step 3: Rank the Values

Ranking your core values will help you determine which is the most important. Label them 1-5, with one being the most deeply held value.

Step 4: Write Your Purpose Statement

It’s time to take these steps and combine them to find your purpose. Your core values should be clear to you by this point, so put pen to paper and come up with a statement that reflects your purpose.


“Create a studio prepared to offer a place of solace, community and positivity for all who enter.”

“Become the best entrepreneur I can so that others are inspired to push their own boundaries.”

“Study and understand the practice of yoga, my spirituality and business operations, then give this knowledge to others.”

After you find your purpose statement, write it down and place it somewhere you are forced to look at during stressful or trying times. It may not be the cure all for burn out, but it will help give you clarity on why you started and where you want to end up.