When it comes to workshops, Heather Lindemann said it’s best to have a wide range.
“We do sort of have a loose policy that we run a balanced mix of workshops,” said Lindemann, a co-owner of Mudra Yoga Studio in Denver, Colorado. “So, we won’t run two restorative workshops in one month, for example.”
Lindemann said in order to achieve this she must plan out far in advance. She explained that currently the studio has events scheduled into December. This allows her to get a wide variety of workshops, both active — like teaching students about Yin and Restorative yoga — and content based — like educating people about Tibetan prayer beads — into the studio.
But no matter what type of workshop or event Mudra Yoga Studio holds, Lindemann said 95 percent of the time it’s held by a teacher that already teaches at the studio. “We just find that those workshops tend to do better when students know who the teacher is or know who’s going to lead it,” she explained. “They tend to be better attended. On occasion, we’ll have somebody from the outside come in, somebody that isn’t affiliated with the studio in any way. And we might invite them to come in and teach a really special [workshop] — like a cooking workshop.”
When Mudra does bring in outside teachers, Lindemann said they schedule them out in advance. This allows the studio to do a lot of promotion around the event to ensure the workshop is well attended. But Lindemann said it is ultimately key that whomever a studio brings in aligns with the business’ values and mission.
Lindemann gave several other tips for creating a successful workshop/event:
- Make sure the description for the workshops are clear and avoid any flowery language.
- Offer early bird pricing to incentivize people to sign up, giving you a better head count.
- Ask for feedback from your community on what kind of events and workshops they would like to see.
- Determine if the content you are providing is meaningful to your community. Feedback also comes into play with this.
Finally, Lindemann looks to keep her workshops and events retaining that small boutique feel. She said space in the room is limited in order to retain a personal aspect, giving students more one-on-one interaction with the teacher. “I would say that there is some benefit to keep your numbers a little lower,” she said. “If that means you have to increase the price a touch, it’s worth it because students will come.”