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Posts By Contributing Author

Latest Posts | By Contributing Author
Doing Well by Doing Good
5 months ago

Doing Well by Doing Good

As an economics major in college I was taught, “The purpose of business is to make profits.” As a law student, I learned if leaders of publicly-traded corporations took their …
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Marketing Your  Yoga Studio on Social Media
5 months ago

Marketing Your Yoga Studio on Social Media

Social media is a hub of connections and impressions for the yoga industry. Studios build remote relationships. Audiences select and interact with brands they’re interested in, then purchase with a …
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How to Develop a Winning Referral Program
6 months ago

How to Develop a Winning Referral Program

Today, the power of word-of-mouth marketing is astonishing. Take these statistics, for example:

  • 92% of consumers trust referrals from people they know – Nielsen
  • People are four times more …
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Honor Yoga on Creating Sustainable Success
6 months ago

Honor Yoga on Creating Sustainable Success

Honor Yoga helps yogis run successful studios by fostering individuality and freedom, while supporting owners with expertise in operating and marketing their studio for growth and sustainable success. “We elevate …
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3 Easy Tips for Maximizing Your Studio’s Merchandise
9 months ago

3 Easy Tips for Maximizing Your Studio’s Merchandise

No matter the size of your yoga studio’s retail space, it can be a great way to offer additional yoga resources to your students, while also bringing in extra revenue …
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4 Ways to Market Your Studio to Men
10 months ago

4 Ways to Market Your Studio to Men

About one third of the 36 million U.S. yoga practitioners are men. While there aren’t nearly as many male practitioners, the interest in yoga among this demographic has grown tremendously. Try these …
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New Program Offering Coverage for Yoga Instructors
10 months ago

New Program Offering Coverage for Yoga Instructors

K&K Insurance Group, Inc. is offering a new program designed to provide general liability insurance for yoga instructors. The Yoga Instructor Program is designed specifically for individuals working on an …
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KIG Determines the Best Insurance for Your Studio
11 months ago

KIG Determines the Best Insurance for Your Studio

KIG is an independent insurance agency that specializes exclusively in studio fitness and health club insurance. Whether you operate a yoga studio, a full service health club & spa, or …
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Being Mindful of Your Insurance Coverage
11 months ago

Being Mindful of Your Insurance Coverage

Have you had an insurance policy checkup or a second opinion in the last 12 months? Did you sit down with your agent during your last renewal and review the …
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Keep it Simple to Keep it Going
11 months ago

Keep it Simple to Keep it Going

We all seem to be striving for simplicity in our lives. At the core of any yoga practice is this idea of getting to the heart of what’s important in …
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