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Posts By Contributing Author

Latest Posts | By Contributing Author
Pricing with Intention to Drive Memberships
3 years ago

Pricing with Intention to Drive Memberships

One of the best ways to strengthen your studio is by growing your membership base and increasing the amount of your recurring revenue. Memberships are great not just for your …
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How to Define Your Best Prospective Client
3 years ago

How to Define Your Best Prospective Client

Of all the decisions to be made in growing and building a successful fitness business, choosing the clients (the “who”) your business will serve, is by far the most important …
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Yoga Jewelry: It’s All About Connection
3 years ago

Yoga Jewelry: It’s All About Connection

Your students just finished an epic yoga class and they’re riding the yoga high. The intention they set the moment they stepped on their mat is still palpable. The hope …
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8 Steps to Sell More, Work Less, and Grow Your Studio to the Next Level
3 years ago

8 Steps to Sell More, Work Less, and Grow Your Studio to the Next Level

One of the most frustrating aspects of growing a fitness business is developing others to sell your services for you.

But until you’re able to multiply yourself in this area …
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JadeYoga Launches Ultralight/Ultrathin Travel Yoga Mat
3 years ago

JadeYoga Launches Ultralight/Ultrathin Travel Yoga Mat

JadeYoga, makers of the Jade natural rubber yoga mats, has launched is newest mat — the Voyager, an ultralight and ultrathin travel mat.

Like Jade’s other mats, the Voyager comes in …
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NPE Makes Inc. Magazine’s List of America’s Fastest-Growing Companies
3 years ago

NPE Makes Inc. Magazine’s List of America’s Fastest-Growing Companies

NPE Ranks No. 2,314 on the 2016 Inc. 5000 with Three-Year Sales Growth of 157%.

Inc. magazine ranked NPE No. 2,314 on its 35th annual Inc. 500/5000 list, the most …
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Value What You Sell
3 years ago

Value What You Sell

The quickest way to cause harm to your yoga business is to devalue what it is that you sell. Sadly, in the world of yoga studios, discounts often become so …
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Yoga Instructors and Studios Need Protection
3 years ago

Yoga Instructors and Studios Need Protection

Yoga studio owners, as well as independent yoga instructors, need to protect themselves with appropriate and sufficient insurance coverage.

Even relatively simple juries can result in a claim being filed …
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Seven Requirements for Sales and Marketing Success
3 years ago

Seven Requirements for Sales and Marketing Success

For most fitness business owners, consistently attracting the right clients to their business (and keeping them) is an ongoing struggle — especially because competition is always increasing in the marketplace.


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4 Reasons to Offer Products That Make a Difference
3 years ago

4 Reasons to Offer Products That Make a Difference

A well-appointed boutique has the potential to be a key profit making mechanism for any studio. How do you ensure that your boutique is maximizing its potential? Take a look at …
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