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About Heather Hartmann

Heather is an editor at Peake Media. You can email her at heather@peakemedia.com.
Latest Posts | By Heather Hartmann
Making Marketing Noise
2 years ago

Making Marketing Noise

By  •  Reach

In terms of competition, the fitness industry is fierce. “There’s so much competition out there, not only among yoga studios, but we’re also competing against every other lifestyle and fitness brand,” …
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Beauty of the Boutique
2 years ago

Beauty of the Boutique

By  •  Grow

It’s one thing to have shelves with products for sale at your studio. It’s another to have a successful boutique.

At Yoga Centered Studio, shopping at her boutique is an experience, …
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Confessions of a Yoga Studio Owner
2 years ago

Confessions of a Yoga Studio Owner

By  •  Grow

Sometimes, the best lessons come from the worst mistakes. For Sharli Kiner, that was opening up a second yoga studio with a spa.

The owner of Limber Tree Yoga Studio, …
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Adaptive Yoga for Every Body
2 years ago

Adaptive Yoga for Every Body

Ann Stevens was leading a yoga class at a Virginia college when a teacher walked into her classroom. “Will you let someone in a wheelchair in your class?” the teacher …
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How to Do Successful Workshops
2 years ago

How to Do Successful Workshops

By  •  Reach

When it comes to workshops, Heather Lindemann said it’s best to have a wide range.

“We do sort of have a loose policy that we run a balanced mix of …
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Staffed by Energy Exchange
2 years ago

Staffed by Energy Exchange

Every employee of I Love Yoga Studio in Dania Beach, Florida, is in the Energy Exchange Program.

Zayna De Gaia, a co-owner of the studio, said the Energy Exchange is …
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The Schedule Balancing Act
2 years ago

The Schedule Balancing Act

Like yoga, there is a flow to your client’s day. And for Kerry Bestwick, it’s discovering that particular flow that determines a studio’s schedule.

As a co-owner of PYP Studio …
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Namaste’s Prenatal Yoga Class
2 years ago

Namaste’s Prenatal Yoga Class

Once a week at Namaste Yoga in Royal Oak, Michigan, about 10 women gather for a prenatal yoga class.

The teacher, Lori Cohn, has been teaching prenatal yoga classes for …
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Creating a Mission Statement
2 years ago

Creating a Mission Statement

When Carmen Champion took ownership of Main Street Yoga in Bloomington, Illinois, she realized none of the studio’s teachers knew the business’ mission statement.

About nine months after stepping into …
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How to Open Multiple Locations
2 years ago

How to Open Multiple Locations

By  •  Reach

Opening a studio can be quite a feat. But opening multiple locations can be an entirely different challenge.

Claire Ewing, CorePower Yoga’s studio marketing manager, gave insight into how CPY …
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