Intentions

More and more you hear nutrition being talked about.

That’s where fitness and healthiness happen — with the food you’re putting into your mouth. So, how can you incorporate nutrition …
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Your students expect consistency from your studio. One way to provide that consistent appeal is to retain your instructors and staff. Everyone likes to recognize a familiar face when walking …
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According to a study done by Rubicon, in the U.S. we throw away 2.5 million plastic bottles every hour — about 42,000 per minute, or about 695 per second. U.S. …
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Yoga Heights DC in Washington D.C., was only open for a year when founder Jess Pierno started hearing buzz from her members asking when a second location would open up. …
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When Lisa Pepper, co-owner of Bend and Zen Hot Yoga in Louisville, Kentucky, and her partners sat down at the start of their company to create their business plan, one …
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Not every business has the extra funds to hire an entire marketing team. That’s why trying to manage social media and your digital presence isn’t particularly easy to do alongside …
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An email newsletter is a great way to stay in touch with your students and staff. You can use them to make announcements, market for upcoming events and to recap …
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The coming of a new year is exciting for most — it’s a time to reset and reevaluate goals from the past and plan for the future. As a studio …
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Boutique fitness classes are often expensive, ranging from $20 to $40 for a single class. Do that three times a week and you are looking at spending thousands of dollars …
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In a yoga class, students are focusing on breath, alignment, instructions from the teacher and being present. Slipping on a mat or reaching out for a block that isn’t there are …
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