In terms of competition, the fitness industry is fierce. “There’s so much competition out there, not only among yoga studios, but we’re also competing against every other lifestyle and fitness brand,” … Read More
As a small business, it’s important that you connect with residents surrounding your studio. The more familiar people are with your business, the more likely they are to join and … Read More
As a yoga studio owner, you may be tempted to diversify your class schedule in order to attract a wider demographic of customers. Although this can be a good move … Read More
Anasa Yoga’s tagline is “yoga, health and community.” The studio opened its doors in Oakland in December 2013 after a 6-month gut and remodel of its 2,500-square-foot facility.
However, the … Read More
When it comes to workshops, Heather Lindemann said it’s best to have a wide range.
“We do sort of have a loose policy that we run a balanced mix of … Read More
Initially, Marcela Hughes wanted to open a yoga studio in the Washington D.C. and Alexandria area. When she researched the market, however, she realized she was about 10 years too … Read More
Opening a studio can be quite a feat. But opening multiple locations can be an entirely different challenge.
Claire Ewing, CorePower Yoga’s studio marketing manager, gave insight into how CPY … Read More
In 2001, when they opened College Park Yoga in Orlando, Florida, Theresa and Calvin Curameng did not have a business plan.
“It was really funny because when we told people … Read More
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