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The Guru Guide

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5 Essential Automated Emails
1 day ago

5 Essential Automated Emails

By  •  The Guru Guide

A recent HubSpot survey found “82 percent of consumers rate an ‘immediate’ response as important or very important.” Email automation is a vital tool to reduce response times and keep …
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Powerful Community, Endless Opportunity
1 day ago

Powerful Community, Endless Opportunity

Yoga teaches us to push aside ego, learn from others, accept help and embrace guidance.

The dream of opening a yoga studio is sometimes foolishly dismissed as unrealistic, but of …
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Choosing the Right Studio Mats
1 day ago

Choosing the Right Studio Mats

Choosing the right equipment for your yoga studio can be a difficult task with so many different brands and types of mats available.

It can also be one of the …
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Hot Yoga for Your Studio?
1 day ago

Hot Yoga for Your Studio?

Have you considered adding hot yoga to your studio and were wary of the expense? For many studio owners, the benefits of hot yoga outweigh the additional cost. However, at …
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3 Ways to Center Your Digital Marketing Strategy
1 day ago

3 Ways to Center Your Digital Marketing Strategy

You own a studio so you can share your passion with students and create a lasting impact. 

To make this a reality, you need to build a strong community and …
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Financing a Yoga Studio for $350,000 or Less
2 months ago

Financing a Yoga Studio for $350,000 or Less

Yoga studios come in all sizes, requiring a variety of capital and fitness/non-fitness equipment used to operate the business. Below is an overview of the financing available based upon the …
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A Voice for Your Community
4 months ago

A Voice for Your Community

Many of us are deeply concerned about the state of our world. But over the past couple of decades, some progress has been made. During this time in our collective …
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Making Your Retail Flow
8 months ago

Making Your Retail Flow

So you realized the benefits of opening a retail section within your studio. Now how do you capitalize on this revenue boosting opportunity?

Know Your Members. 

Ask your members what …
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Build a Diverse Community
8 months ago

Build a Diverse Community

Honor Yoga’s Maria Turco talks about the dos and don’ts of building a diverse community, while still maintaining a niche.

Dos:

Images make a statement. When you post a picture …
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The Latest in Fitness:  Here to Stay or Gone Tomorrow?
8 months ago

The Latest in Fitness: Here to Stay or Gone Tomorrow?

I was sitting in with clients to vet and discuss some marketing tools, but talk quickly turned to how various fitness business owners navigate the ever-changing landscape of what’s hot, what’s …
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