Image

The Guru Guide

solutions on

Six Tips for Hiring, Supporting  and Keeping Great Instructors
4 weeks ago

Six Tips for Hiring, Supporting and Keeping Great Instructors

For a studio to be successful, creating a work environment and planning for hiring, supporting and retaining instructors is key. They are the face of your business and are responsible …
Read More

Biting the Bullet and Opening a Boutique
4 weeks ago

Biting the Bullet and Opening a Boutique

There are around 10,000 yoga studios in the U.S. right now and probably less than half of those sell any products to their students. However, this number is growing every …
Read More

5 Simple Ways to Improve Student Retention
4 weeks ago

5 Simple Ways to Improve Student Retention

Did you know it costs up to 10 times more to win a new student than it does to keep a current one? Letting student churn get out of hand …
Read More

Marketing Feelings, Not Services
3 months ago

Marketing Feelings, Not Services

When a new member signs up for their first class, are they filling out forms and creating a transaction for you or are they taking the first step of their …
Read More

The Other Flows
5 months ago

The Other Flows

As a yoga studio owner, you probably associate the word “flow” with vinyasa or other pose sequences, but keep in mind your business flows are equally important to running a …
Read More

Doing Well by Doing Good
5 months ago

Doing Well by Doing Good

As an economics major in college I was taught, “The purpose of business is to make profits.” As a law student, I learned if leaders of publicly-traded corporations took their …
Read More

Marketing Your  Yoga Studio on Social Media
5 months ago

Marketing Your Yoga Studio on Social Media

Social media is a hub of connections and impressions for the yoga industry. Studios build remote relationships. Audiences select and interact with brands they’re interested in, then purchase with a …
Read More

Establishing a Successful Routine
7 months ago

Establishing a Successful Routine

Every day we wake up and follow a routine, preparing ourselves for a productive day. The same applies to managing your business. Performing a few basic tasks every day at …
Read More

3 Easy Tips for Maximizing Your Studio’s Merchandise
9 months ago

3 Easy Tips for Maximizing Your Studio’s Merchandise

No matter the size of your yoga studio’s retail space, it can be a great way to offer additional yoga resources to your students, while also bringing in extra revenue …
Read More

From Their First Walk Through Your Doors to Yogi for Life
11 months ago

From Their First Walk Through Your Doors to Yogi for Life

As a yoga studio owner, you understand the importance of returning customers and customer retention. When a brand new, fresh-faced person walks through your door in hopes of becoming the …
Read More