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The Guru Guide

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Making Your Retail Flow
4 months ago

Making Your Retail Flow

So you realized the benefits of opening a retail section within your studio. Now how do you capitalize on this revenue boosting opportunity?

Know Your Members. 

Ask your members what …
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Build a Diverse Community
4 months ago

Build a Diverse Community

Honor Yoga’s Maria Turco talks about the dos and don’ts of building a diverse community, while still maintaining a niche.

Dos:

Images make a statement. When you post a picture …
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The Latest in Fitness:  Here to Stay or Gone Tomorrow?
4 months ago

The Latest in Fitness: Here to Stay or Gone Tomorrow?

I was sitting in with clients to vet and discuss some marketing tools, but talk quickly turned to how various fitness business owners navigate the ever-changing landscape of what’s hot, what’s …
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Investing in Your Studio
4 months ago

Investing in Your Studio

As a studio owner and leader in the health and fitness community, encouraging others to invest in themselves is what you do. It’s inspiring to watch individuals grow knowing you …
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Six Tips for Hiring, Supporting  and Keeping Great Instructors
6 months ago

Six Tips for Hiring, Supporting and Keeping Great Instructors

For a studio to be successful, creating a work environment and planning for hiring, supporting and retaining instructors is key. They are the face of your business and are responsible …
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Biting the Bullet and Opening a Boutique
6 months ago

Biting the Bullet and Opening a Boutique

There are around 10,000 yoga studios in the U.S. right now and probably less than half of those sell any products to their students. However, this number is growing every …
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5 Simple Ways to Improve Student Retention
6 months ago

5 Simple Ways to Improve Student Retention

Did you know it costs up to 10 times more to win a new student than it does to keep a current one? Letting student churn get out of hand …
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Marketing Feelings, Not Services
8 months ago

Marketing Feelings, Not Services

When a new member signs up for their first class, are they filling out forms and creating a transaction for you or are they taking the first step of their …
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The Other Flows
10 months ago

The Other Flows

As a yoga studio owner, you probably associate the word “flow” with vinyasa or other pose sequences, but keep in mind your business flows are equally important to running a …
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Doing Well by Doing Good
10 months ago

Doing Well by Doing Good

As an economics major in college I was taught, “The purpose of business is to make profits.” As a law student, I learned if leaders of publicly-traded corporations took their …
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