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The Guru Guide

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Supported Teachers Create Strong Studios
1 year ago

Supported Teachers Create Strong Studios

As a franchise owner, I’ve learned that you are only as strong as your team.

That’s why we emphasize the importance of building up the identities of our teachers in …
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Enliven Your Studio and Inspire Your Community
1 year ago

Enliven Your Studio and Inspire Your Community

Hosting yoga-inspired events is a great way for studios to engage their communities outside of their four walls. In addition, they can serve as an extra revenue source beyond membership …
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What Yoga Mat is Right for Your Students?
1 year ago

What Yoga Mat is Right for Your Students?

The one thing that everyone walking into your studio needs is a yoga mat.

There is no question that your student will get more out of their practice if they …
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A Match Made in Heaven
1 year ago

A Match Made in Heaven

When curating music for yoga practice, the most important guideline of all can be summed up in one word: space. In a yoga class, students are focusing on their breath, …
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The Risk of Touch
1 year ago

The Risk of Touch

Unfortunately, we live in a world where yoga professionals and studios are at risk for claims of sexual abuse or molestation with minors. Both the touch that you or your …
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Let’s Get Real
2 years ago

Let’s Get Real

Creating the conditions for a successful studio.

The dream of owning your own business, like a yoga studio, is not the same as actually owning one. The responsibility is big …
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The Right Fit
2 years ago

The Right Fit

How to attract, capture and nurture the right clients to grow your business month after month.

Not all clients for your business are created equal. Take the time to think …
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Yoga Professionals and Celebrants, a Perfect Match
2 years ago

Yoga Professionals and Celebrants, a Perfect Match

For nearly two decades certified celebrants in the U.S., Canada and around the world have been co-creating and officiating at an array of authentic, personalized ceremonies for people from all …
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Pricing with Intention to Drive Memberships
2 years ago

Pricing with Intention to Drive Memberships

One of the best ways to strengthen your studio is by growing your membership base and increasing the amount of your recurring revenue. Memberships are great not just for your …
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How to Define Your Best Prospective Client
2 years ago

How to Define Your Best Prospective Client

Of all the decisions to be made in growing and building a successful fitness business, choosing the clients (the “who”) your business will serve, is by far the most important …
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