According to the National Breast Cancer Foundation, one in eight women in the United States will be diagnosed with breast cancer in her lifetime, making it the most commonly diagnosed cancer in women.
October is recognized as Breast Cancer Awareness Month, to raise awareness about the importance of finding breast cancer early. It’s also a chance for your yoga studio to get involved and find a way to help. One way is to host a class through Fit 4 Prevention.
Fit 4 Prevention is a movement through the Keep A Breast Foundation to help raise awareness through fitness.
“I became motivated by studies I was reading on how fitness actually lowers your risk of developing breast cancer. At Keep A Breast, we are all about prevention,” said Shaney Jo Darden, the founder of the Keep A Breast Foundation. “Many yoga studios already do a donation-based class, so I thought, ‘Why not just ask them to do that class to benefit Keep A Breast for breast cancer prevention month?’”
The studios that host a class become advocates for the Keep A Breast Foundation mission and help spread the word about cancer prevention and early detection face-to-face.
“The Keep A Breast mission is to empower young people around the world with breast health education and support,” said Darden. “We send each studio who signs up a kit with education materials and cool swag to pass out to their community.”
In addition to the toolkit, studios that participate receive targeted marketing and social media content to easily promote the event. The studios are also listed in the Keep A Breast website and sometimes appears on their social media.
Of all the funds raised, 100% goes to support Keep A Breast’s Check Yourself program. The Check Yourself program’s primary focus is raising awareness on the importance of doing a monthly self-check.
“We advocate the self-check as we so commonly come in contact with young women who have found their own lumps, both benign and malignant, by accident,” said Darden. “With 40% of diagnosed breast cancers being self-detected, according to the John Hopkins Medical Center, establishing what is normal for you is an important step to knowing your body.”
Fit 4 Prevention was established four years ago and has had hundreds of studios participate every year. This year, Keep A Breast has a goal to have 1,000 studios sign-up to raise $1 million for breast cancer prevention.
To get your studio involved, visit fit4prevention.org/and sign up.