Massage therapy can be beneficial to help people reduce pain, stress and fatigue. Offering massage therapy at your studio can be beneficial to both your clients and studio.
Sara Syed, the owner of The Studio Cleveland, purchased her studio with massage therapy already as an offering from the previous owner. “The Studio Cleveland is a holistic health and wellness center, so we incorporate as many methods for healing as we can to fit every body’s specific needs,” she said. “From a business standpoint, massage therapy provides much more revenue than yoga alone.”
Syed said that offering massage therapy at her studio is what keeps their doors open. “It would be much harder, and we would have a lot less room for growth if we only offered yoga,” she said. “However, by offering massage, our studio has more revenue to work with, and that we can invest back into trainings, workshops, hiring special guests and teachers, and in the upkeep of the physical studio.”
She went on to explain that since most of their revenue comes from massage and trainings, they are able to offer yoga at very reasonable rates. They want the healing teachings of yoga to be available to everyone who needs it in their community.
Aside from the business benefits of offering massage therapy, it also invites a whole new group of people and healing into your space. For The Studio Cleveland, there is some overlap in therapists, teachers, students and clients, but generally, people come either just for massage or just for yoga.
The therapist you choose to hire at your studio makes all the difference. Syed said relaxation practitioners are not required to have extensive training, whereas Licensed Massage Therapists (LMTs) have extensive anatomical training, hands-on training and a medical background so their work is considered to be therapeutic.
When hiring a massage therapist, you should look beyond how well they give a massage.
“I have found that work ethic is just as important of the quality of massage a person is able to provide,” explained Syed. “Massage therapists need to be professional in how they show up each day — from their attire, their attitude and their composure.”
Some qualities Syed suggests looking for in a massage therapist are arriving at least 30 minutes before appointments, strong work ethic and quality of work, and a great overall attitude. Above all, she said the energy of all your staff should match and embody the energy you are offering as a studio.
Her final piece of advice for hiring a massage therapist is below:
“Make sure the quality of their work is excellent. Receive referrals that speak on the therapist’s work ethics to make sure they will be timely and professional, etc. Hire massage therapists that fit the vibe of your studio. There are so many massage therapists, no one has to settle. Finally, empower your therapists to promote their services and pay them well.”