Communication is an important part of maintaining and growing a yoga business. Today, there are so many different ways to communicate: Facebook, Twitter, Instagram, email, it can be overwhelming to figure out the best way to reach your audience. There are a few factors to consider when deciding the best way to get your message across: your target audience, the sort of message you are trying to send, and the frequency of your messages.
Identifying your target audience is the first step in successful communication. It is important to consider whether you are reaching out to current students, trying to recruit new students, and the age of your target audience is important as well. Creating engaging Facebook and Instagram posts is a good way to attract new students and to bring attention to your studio. One of the best ways to do this is through giveaways where it is required to tag a friend or two to enter. This can be for anything from one free class to a one month pass, or a new yoga mat. This type of post will attract a larger audience and potentially get new students interested in your studio.
The type of message that you are trying to send will dictate the format for that message. For example: Instagram, Twitter and email are useful for sending messages that are time sensitive, such as a class cancellation, or substitution. Many people check their Instagram and Twitter throughout the day, so this would be a quick way to get a message to your audience. To promote a special class or event you can make a short post on Instagram or Facebook and then send an email with more details, and include related events.
Another thing to be mindful of is the timing and frequency of your messages. People might not want to receive daily emails, but daily Instagram or Facebook posts are a good way to keep students engaged when they are not at the studio. Weekly emails such as a newsletter are good for keeping students informed of upcoming events or special promotions.
There really is no wrong way to get your message across. The best way to really reach people and to encourage engagement is to be authentic and to be true to what you believe in. Start sharing and spread your message.
Kaitlyn Evans is the marketing and sustainability specialist for JadeYoga. She can be contacted at 610.828.4830 or at firstname.lastname@example.org.