MINDBODY helps small business owners everywhere. With cloud-based management software designed for the wellness industry, users can track data in multiple areas of their studio. Here, Jess Pierno, founder of Yoga Heights DC in Washington D.C., talks about the various benefits she has found since partnering with MINDBODY.

MSM: How were you introduced to MINDBODY and why did you decide to partner with them?

JP: I think, like so many other yogis, I experienced MINDBODY first as a user. Almost every studio I had been to was using it. When I decided to open my own studio, it just felt like the obvious choice. I knew I wouldn’t really have to teach students how to use the system — everyone is already familiar with it. It was just one less thing I had to worry about.

MSM: What benefits have been brought to your studio since using MINDBODY?

JP: I think that ease of use for the students is extremely beneficial. They can sign up and pay and track their classes all very easily. From a student’s perspective it’s great. From the studio ownership side, it has been really helpful to work with MINDBODY, because of all the data that they help to generate, all of the key performance indicators and the tracking. I am always able to get a pretty quick glance at how my business is doing on a day-to-day, week-to-week or month-to-month basis.

I also have really appreciated the MINDBODY University conferences. I have gone to one MINDBODY BOLD conference and just the amount of education in terms of how to maximize my business was invaluable. As someone who doesn’t have a background or degree in business, it gives me a little bit of confidence that we are on the right track and we are going to be okay.

MSM: What support does MINDBODY provide to you?

JP: I find myself using the chat feature when I have a question. That seems to be the best and quickest way for me to get a question answered immediately. I also really like the different forums or FAQs that they have. Without having to get on the phone with someone, you can usually find the answer to your question already.

What was really a surprise to me and so cool, was when I was first starting and setting up MINDBODY, they provide a one-on-one coach to get you up and running. I didn’t know that was going to be a part of the package so I was so surprised and happy to have it. I definitely utilized that in terms of how to set things up to be clean from the get-go and I wouldn’t have to go back and fix things later. It is very helpful.

MSM: Is there anything you would want to tell studio owners who may be considering MINDBODY?

JP: I think there are so many features and services that MINDBODY offers. I have found that starting small and adding piece by piece has been really helpful. I can see where it can be easy to get overwhelmed with all it can do. I think that if you start from the baseline of what you need and as you grow and your business grows, add in additional features they offer. They will continually help your business grow at a pace that makes sense for your business.

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