On July 15th, Ozark Mountain Yoga in Springfield, Missouri, hosted a grand opening celebration, providing visitors with the opportunity to tour the studio, meet instructors and sign up for classes.
“Somewhere in every yoga teacher’s mind, they’re dreaming of opening a studio,” said Bill Lynch, the owner of Ozark Mountain Yoga. “I was no different.”
Ozark Mountain Yoga provides a number of classes to the community including Power Yoga, Gentle Flow, Mixed-Level Vinyasa and more. Members can choose from monthly and sessions packages, in addition to private, semi-private and group lessons.
A special package was offered during the grand opening, allowing new members to buy the first month of yoga classes and get a second month free.
The studio got its start somewhat by chance, when Lynch entered Dynamic Earth, an active lifestyle retailer, and noticed the building had space that wasn’t being utilized. “There had previously been a Pilates studio that had closed down, and Dynamic Earth was using it for storage,” said Lynch. “Valery Rooney, one of the manager’s at Dynamic Earth, said they’d probably rent the space to me if I was interested.”
Lynch was interested, and Ozark Mountain Yoga was born.
A hallmark of the studio is its green design. When the building was first constructed, the latest in Green Building techniques were utilized, such as porous concrete pavement and below-ground retention. It also features a roof-top native plants garden, where outdoor yoga classes can be held. In addition, the interior includes environmentally-friendly bamboo flooring, geothermal heating, ventilation, high-efficiency windows, recycled products, occupancy lighting controls and daylight harvesting.
The studio’s theme is “back to nature” in both design, and mission. “We want to be a place where students can get rid of some of the day-to-day clutter and get back to their natural space,” said Lynch.
Lynch also hopes the studio will be a complement to the local community, one that contributes positively to it. “It’s a great area we live in,” he said.
Bill Lynch’s tips for hosting a grand opening:
Call your local chamber of commerce: Many chambers host ribbon-cutting ceremonies on specific days, so keep them in the loop on your grand opening plans.
Timing is important: Keep an eye on events in your community surrounding your grand opening that could affect attendance.
Plan a sequence of events: On the day of your grand opening, don’t just do a ribbon-cutting. Do that and then host a class, followed by an open reception. Plan it out.
Offer a free class: Doing so will allow you to take photos of students within your facility for marketing or social media. Just be sure to have students sign a photo release waiver before doing so.