Variety is the spice of life. When it comes to your business, that variety can be found in the classes you decide to offer in your schedule. With so many different styles of yoga, it can become difficult to figure out what you want to offer to your students.
Kris Cramer, development director at One Yoga in Minneapolis, Minnesota, explained variety is key when they look at how to structure their schedule. “We don’t want to cluster too many of the same type of class too close together,” she explained.
The studio operates on a quarterly basis, aligned with the season rather than the 12-month calendar. While they don’t try to change classes up in the middle of a quarter, they have the option to rearrange, add or takeaway classes at the end of each quarter based on how each class is performing.
By operating on a seasonal quarter schedule, it allows them to schedule classes based on the schedules and spirits of students during that specific time frame. It’s important to find classes to complement the time of the year or other classes happening at the studio.
“We look at different energy at different times of the year,” said Cramer. “Like most studios, our attendance dips a little in the summer as people have different priorities that time of year. We look at what helps complement what people are looking for at that time of year.”
The best way to evaluate the performance of each class is to pull numbers; either from your software or records you have kept yourself. Look for steady inclines or declines and base your decisions on what your numbers show.
“We pull numbers and look at the average enrollment, how many people are coming, how many people are coming back, if students seem to be enjoying the class and what the numbers look like to support what we are telling ourselves,” said Cramer. “You can come up with all kinds of ideas of why something is or isn’t working, but you can look at the numbers for a more reliable answer than your perception, usually.”
Before making the decision to take a class off the schedule completely, Cramer said they would have a discussion with the teacher to come up with answers or ideas on why a class is failing.
“A class could be tanking because of a time thing or it could be a fit thing, where the teacher takes on classes or styles they definitely can teach, but might not be their passion, and students pick up on that,” said Cramer.
It is important to make sure a teacher is pursuing a style they are happy with or feel comfortable teaching. Having an open stream of communication with each instructor will allow you to better evaluate classes and find a cohesive fit for everyone.
Cramer explained her biggest piece of advice when it comes to scheduling is to never be too reactive. It is hard to judge how a class is performing without giving it ample time to grow and take shape.
“Give classes a little bit of time,” said Cramer. “The teachers need to play the long game. It can take a while for a class to find its footing, so you can’t be too reactive. I’ve seen places where a class will be on the schedule for two or three weeks and they don’t think it’s working and will change it. They didn’t even give the class time to see if it would work. Let things have space to grow.”