When first opening a business, or when going through a facelift on your brand later on, it can become easy to get lost in a world of design, color and … Read More
Watch almost any romantic comedy, and you’ll find the root of the plot comes down to unclear communication.
The same idea applies with branding. If it’s not clear, people won’t … Read More
Who are you?
It’s a simple question in structure, but the answer can be hard to find. However, when it comes to branding, knowing the answer for your yoga studio’s … Read More
I was sitting in with clients to vet and discuss some marketing tools, but talk quickly turned to how various fitness business owners navigate the ever-changing landscape of what’s hot, what’s … Read More
As a studio owner and leader in the health and fitness community, encouraging others to invest in themselves is what you do. It’s inspiring to watch individuals grow knowing you … Read More
A company’s name plays a monumental role in a brand’s growth. It’s the first thing customers see, it sums up everything the company is about and it’s your unique take … Read More
Everything we know about a company is because of its brand. It is the link that connects the company to the customer and vice versa. As a yoga studio, branding … Read More
As a franchise owner, I’ve learned that you are only as strong as your team.
That’s why we emphasize the importance of building up the identities of our teachers in … Read More
Imagine you could have a walking billboard for your studio that would showcase your brand wherever your students went, whether they were out for a cup of coffee or doing … Read More
Establishing a brand that resonates with students should be high on the priority list of any studio owner. YogaWorks is one of the most well-known yoga brands in the U.S., … Read More
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