I was sitting in with clients to vet and discuss some marketing tools, but talk quickly turned to how various fitness business owners navigate the ever-changing landscape of what’s hot, what’s … Read More
As a studio owner and leader in the health and fitness community, encouraging others to invest in themselves is what you do. It’s inspiring to watch individuals grow knowing you … Read More
A company’s name plays a monumental role in a brand’s growth. It’s the first thing customers see, it sums up everything the company is about and it’s your unique take … Read More
Everything we know about a company is because of its brand. It is the link that connects the company to the customer and vice versa. As a yoga studio, branding … Read More
Who are you?
It’s a simple question in structure, but the answer can be hard to find. However, when it comes to branding, knowing the answer for your yoga studio’s … Read More
As a franchise owner, I’ve learned that you are only as strong as your team.
That’s why we emphasize the importance of building up the identities of our teachers in … Read More
Imagine you could have a walking billboard for your studio that would showcase your brand wherever your students went, whether they were out for a cup of coffee or doing … Read More
Establishing a brand that resonates with students should be high on the priority list of any studio owner. YogaWorks is one of the most well-known yoga brands in the U.S., … Read More
For Susan Favale, being the owner of a yoga studio was a dream come true. But a few years ago, she found herself ready to take her studio to the … Read More
From the Yoga Sutras: sthira-sukham-āsanam — One’s connection to the earth (asana) should be steady (sthira) and joyful (sukham).
As the yogic philosophy teaches us to seek ease in our … Read More
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