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branding

The Latest in Fitness:  Here to Stay or Gone Tomorrow?
1 week ago

The Latest in Fitness: Here to Stay or Gone Tomorrow?

I was sitting in with clients to vet and discuss some marketing tools, but talk quickly turned to how various fitness business owners navigate the ever-changing landscape of what’s hot, what’s …
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Investing in Your Studio
1 week ago

Investing in Your Studio

As a studio owner and leader in the health and fitness community, encouraging others to invest in themselves is what you do. It’s inspiring to watch individuals grow knowing you …
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Behind the Cover: Kindness Yoga
8 months ago

Behind the Cover: Kindness Yoga

By  •  Grow

A company’s name plays a monumental role in a brand’s growth. It’s the first thing customers see, it sums up everything the company is about and it’s your unique take …
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Building a Strong Brand is in the Details
12 months ago

Building a Strong Brand is in the Details

By  •  Reach

Everything we know about a company is because of its brand. It is the link that connects the company to the customer and vice versa. As a yoga studio, branding …
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Building Your Yoga Studio’s Brand
1 year ago

Building Your Yoga Studio’s Brand

By  •  Reach

Who are you?

It’s a simple question in structure, but the answer can be hard to find. However, when it comes to branding, knowing the answer for your yoga studio’s …
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Supported Teachers Create Strong Studios
1 year ago

Supported Teachers Create Strong Studios

As a franchise owner, I’ve learned that you are only as strong as your team.

That’s why we emphasize the importance of building up the identities of our teachers in …
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Branding Benefits of Selling Apparel
1 year ago

Branding Benefits of Selling Apparel

By  •  Grow

Imagine you could have a walking billboard for your studio that would showcase your brand wherever your students went, whether they were out for a cup of coffee or doing …
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Building a Brand is in the Details
1 year ago

Building a Brand is in the Details

By  •  Reach

Establishing a brand that resonates with students should be high on the priority list of any studio owner. YogaWorks is one of the most well-known yoga brands in the U.S., …
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The Honor Yoga Family
2 years ago

The Honor Yoga Family

For Susan Favale, being the owner of a yoga studio was a dream come true. But a few years ago, she found herself ready to take her studio to the …
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The Power of a Yoga Business Family
2 years ago

The Power of a Yoga Business Family

From the Yoga Sutras: sthira-sukham-āsanam — One’s connection to the earth (asana) should be steady (sthira) and joyful (sukham).

As the yogic philosophy teaches us to seek ease in our …
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