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marketing

Making Your Locker Rooms  Flow
3 days ago

Making Your Locker Rooms Flow

Just like the flow of class, the flow of your locker room layout is instrumental to the experience at your studio.

“Vinyasa classes are all about flow. Same with a …
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Get Connected on Social Media
2 months ago

Get Connected on Social Media

By  •  Reach

Connection. That is Alice Gantman’s buzzword when it comes to her usage of social media.

“I would say our big goal is connection,” said the owner of Heartfelt Yoga Studio …
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5 Essential Automated Emails
2 months ago

5 Essential Automated Emails

By  •  The Guru Guide

A recent HubSpot survey found “82 percent of consumers rate an ‘immediate’ response as important or very important.” Email automation is a vital tool to reduce response times and keep …
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3 Ways to Center Your Digital Marketing Strategy
2 months ago

3 Ways to Center Your Digital Marketing Strategy

You own a studio so you can share your passion with students and create a lasting impact. 

To make this a reality, you need to build a strong community and …
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Webinar: Decoding Artificial Intelligence and Marketing Automation
3 months ago

Webinar: Decoding Artificial Intelligence and Marketing Automation

In this webinar, the president and founder of Club OS, Adam Stokar, breaks down the risks, benefits and exciting changes you can expect with new marketing and sales technology becoming …
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How YogaBalance Builds Brand Recognition
3 months ago

How YogaBalance Builds Brand Recognition

Branding is vital for all businesses, including yoga studios. Here, Katherine White, the manager at YogaBalance Studio in Manchester, New Hampshire, shares insights into developing and cultivating a strong brand …
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Can Marketing Automation Make Your Studio More Human?
3 months ago

Can Marketing Automation Make Your Studio More Human?

In business, “automation” is a buzzword, quickly conjuring images of a not-so-distant job market drastically reduced thanks to runaway automation. It can seem cold, impersonal and uninviting — all things …
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The Final Pose: Zen Yoga Garage
4 months ago

The Final Pose: Zen Yoga Garage

Piper-Lori Parker, a co-owner of Zen Yoga Garage, on creating an open environment at the studio.

How did your yoga studio come about? While working as a manager for a national …
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How to Engage Your Community Through Communication
6 months ago

How to Engage Your Community Through Communication

Communication is an important part of maintaining and growing a yoga business. Today, there are so many different ways to communicate: Facebook, Twitter, Instagram, email, it can be overwhelming to …
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True North
6 months ago

True North

By  •  Reach

Watch almost any romantic comedy, and you’ll find the root of the plot comes down to unclear communication.

The same idea applies with branding. If it’s not clear, people won’t …
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