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marketing

How YogaBalance Builds Brand Recognition
2 weeks ago

How YogaBalance Builds Brand Recognition

Branding is vital for all businesses, including yoga studios. Here, Katherine White, the manager at YogaBalance Studio in Manchester, New Hampshire, shares insights into developing and cultivating a strong brand …
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Can Marketing Automation Make Your Studio More Human?
2 weeks ago

Can Marketing Automation Make Your Studio More Human?

In business, “automation” is a buzzword, quickly conjuring images of a not-so-distant job market drastically reduced thanks to runaway automation. It can seem cold, impersonal and uninviting — all things …
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The Final Pose: Zen Yoga Garage
1 month ago

The Final Pose: Zen Yoga Garage

Piper-Lori Parker, a co-owner of Zen Yoga Garage, on creating an open environment at the studio.

How did your yoga studio come about? While working as a manager for a national …
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How to Engage Your Community Through Communication
3 months ago

How to Engage Your Community Through Communication

Communication is an important part of maintaining and growing a yoga business. Today, there are so many different ways to communicate: Facebook, Twitter, Instagram, email, it can be overwhelming to …
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True North
3 months ago

True North

By  •  Reach

Watch almost any romantic comedy, and you’ll find the root of the plot comes down to unclear communication.

The same idea applies with branding. If it’s not clear, people won’t …
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Marketing Your Studio Through Photography
4 months ago

Marketing Your Studio Through Photography

By  •  Reach

Your studio only gets one chance to make a first impression. Strong photography and marketing can be the key elements to making sure a first impression is a good one. …
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Building Your Yoga Studio’s Brand
4 months ago

Building Your Yoga Studio’s Brand

By  •  Reach

Who are you?

It’s a simple question in structure, but the answer can be hard to find. However, when it comes to branding, knowing the answer for your yoga studio’s …
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Revamping Your New Year Marketing Strategy
4 months ago

Revamping Your New Year Marketing Strategy

By  •  Reach

The ball may be dropping in Times Square on New Year’s Eve, but the number of people you will see at your studio in the coming months will be rising. Having …
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How Your Yoga Studio Can Earn More Revenue in the New Year
4 months ago

How Your Yoga Studio Can Earn More Revenue in the New Year

It should come as no surprise that getting fit is one of the most popular New Year’s resolutions each year. What may surprise you, however, is another extremely common resolution: …
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Black Friday Marketing Strategies
5 months ago

Black Friday Marketing Strategies

By  •  Grow

For a business, holidays can make or break you. Now Thanksgiving is upon us, which can only mean Black Friday is coming. A day dedicated to deals and savings can …
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