Your students come and go from your classes – they’ve booked a class online, seen advertisements of your class schedule, or looked at the schedule posted while in your studio, all so they know when to show up for your regular classes. But what happens in between classes when you have to change class details or you want to promote a new workshop?
Communicating with your clients is so important for letting them know about exciting new announcements, changes to your classes or business, and for building rapport.
In order to help with your communication efforts, we’ve listed the top 10 things you should always communicate to your clients:
- A thank you note after their first class for trying out your business.
- Birthday wishes to show you care, maybe with a discount.
- Changes to your business – new hours, moving locations, construction, etc.
- Class cancellations (you don’t want people showing up for nothing).
- New classes – your regulars need to see their new options.
- Workshops or special one-time classes.
- Reminders to come back if they haven’t attended in a while.
- Tips and tricks to improve their practice or address common questions/needs.
- Holiday wishes (with reminders if you’ll be closed on certain days).
- Specials or discounts you’re offering.
In order to communicate however, you need to gather their information. Having an online client list, especially one attached to your online scheduler, will expedite your ability to send an email to all your clients or even segments.
- Email addresses are the best information to gather, if nothing else. You’ll be able to send the news topics listed above with a simple email! Automatic class reminders or updates are often sent in emails from online schedulers as well.
- Phone numbers are important for calling them about specific needs or questions – or even texting reminders of their upcoming class/workshop.
- Keep track of what classes they’ve attended so you know which types they’ll be interested in, or if they should know about changes to those types.
- Tagging them with common issues, like “lower back pain” or “advanced practice”, can help you segment them for targeted messages.
- Birthdays help you keep a personal touch by sending them well wishes or a birthday discount.
- If you ever send out paper mail, addresses come in handy.
- Even saving a picture of someone is great if you want help remembering names.
Be sure to pick which pieces are most important for your business – you might not need an address if you don’t send mail or a phone number if you do all of your communication via web. Most clients are used to having profiles at the businesses they attend, so don’t be afraid to ask for this information! It shows you care about them enough to stay in touch and keep them in the know!