Tips for welcoming beginners to your yoga studio.
Main Street Yoga in Fairmont, West Virginia, has a ton of beginners to yoga. That is because it is the first studio in the immediate area.
Angela Hammond, the owner of Main Street Yoga, had been practicing yoga for 20 years, and was itching to have a dedicated studio in her town. So, when the opportunity presented itself to open up her own place, she jumped at it.
“Last spring, there was a [yoga instructor] who started doing yoga in the park here in Fairmont,” explained Hammond. “She was getting an incredible turnout. So we started talking … I kind of bit the bullet and did my teacher training, and then we started looking for a place that could serve as a studio.”
Six months later, they had found a small, but ideal location.
Because Main Street Yoga is the first in the area, Hammond knew right away she had to offer a beginners class, naming it Yoga 101. “It’s for people who’ve never done yoga before and really don’t know much about it,” she said. “I think I had 20 people in my first class, and so I quickly scheduled a few more.”
Those classes became so popular that she added a couple of Intro to Vinyasa classes as well.
“I think just having a beginners class makes them comfortable,” said Hammond. “It can be really intimidating just to walk into a Vinyasa class if you’ve never done yoga before. Knowing that they’re going to be with people who are just starting, I think that alone is a big help.”
To welcome beginners further, Hammond also educates them on what to expect, saying they shouldn’t compare their poses to others. In addition, at the beginning of each class, she makes sure students are comfortable with adjustments.
Because the studio is new, Hammond is now focusing on educating the community about the studio, in hopes of drawing in more yogis of all experience levels in.
“Recently we did a free yoga in the park day, and just had a variety of different classes,” said Hammond. “It was free and open to the public, anyone could show up, and then we had information there about the studio, so that was one big way to kind of draw people in.”